Marketing Copy, Website Text and Press Releases
Brevity is the soul of wit. That’s as true today as 400+ years ago when Shakespeare placed those words in the mouth of Hamlet’s Polonius character. These writing categories demand succinct, precise and sometimes memorable text — without pretentiousness.
Press releases also require sensitivity to the murky boundary between “news” and excessive self-promotion. Richard’s ability to navigate that line originates from over a dozen years of reviewing thousands of press releases from the vantage point of a business editor.